What's in a Name?
Nov 22, 2023
A name is more than just a label; it's a statement, a reflection of who we are and what we stand for. While it may not tell the whole story, a brand name has the power to convey a message, set a tone, and leave a lasting impression. Join me on a journey into the heart of Bay Laurel Athletics, exploring the significance behind the name that defines our mission and vision.
In the vast landscape of brand names, some stand out for their profound meanings. Take Nike, for instance—a name rooted in Greek mythology, symbolizing the goddess of victory. As much as this powerful name is admired, it was already taken. The brainstorming and branding process is an interesting journey that often circles back to the essence of one's purpose.
Bay Laurel Athletics - Many assume the name is a nod to the Bay Area in California, especially considering the company was founded in this vibrant region. However, the truth lies in a deeper symbolism—Bay Laurel, not just a geographical reference, but a symbol of victory, success, and achievement. In ancient times, victors in Greece adorned wreaths made of the bay laurel leaves, a tradition adopted by Roman champions in athletic games.
Ironically, the founder’s first name is derived from a different strain of the same laurel plant—the mountain laurel. A coincidence that connects seamlessly with the natural growth of the bay laurel plant in the Bay Area, where Bay Laurel Athletics was founded and thrives.
What the name truly represents is a space where young athletes transform into champions. Just as the Roman and Greek champions wore the Bay Laurel wreath, our mission is to develop not only champions in sports on the field but also young individuals equipped to face the challenges and competitions of life setting them up for a future of victory.
Bay Laurel Athletics isn't just about winning games; it's about cultivating resilience and success for young athletes in this challenging world. We strive to mold young minds that can take on any challenge with the tenacity of a champion. Our vision extends beyond the playing field, focusing on the integrative development of individuals who will wear the metaphorical Bay Laurel wreath of champions in their life journeys.
So, what's in a name? For Bay Laurel Athletics, it's a symbol of victory, a path to success, and a commitment to developing champions who go beyond the realm of sports, ready to stand on the podium in the game of life.
Physical Therapist and Sports Mental Performance Coach